1933 Ingersoll-Waterbury, a Connecticut clock maker on the brink of bankruptcy, sells the first Mickey Mouse watch. The success of these watches will rescue the company! The first Mickey Mouse watches featured a smiling Mickey at the center, with his hands serving as the hour and minute indicators, and three smaller Mickey Mouse images on the dial. Priced at $3.25, the watch was affordable for a broad audience, with a less expensive pocket watch version also available. The Mickey Mouse watch was an enormous success, selling over 2.5 million units in the first two years, and helping to save the Ingersoll-Waterbury Company from financial ruin. Its popularity marked a major milestone in the marketing of character-themed merchandise, setting a precedent for future licensing deals between entertainment companies and consumer goods manufacturers. I DO NOT own one of these collector watches, but I do own a simple Mickey Mouse watch that I wear every time I visit Disneyland.
The birth of a Legend! Both Mickey and Minnie's birthdays are November 18, 1928 the date they made their film debut in the Walt Disney classic short film Steamboat Willie.
Happy 95th birthday Mickey Mouse and Minnie Mouse!!! Off the Rails
Step into the whimsical universe of a Mickey Mouse short and hitch a ride on Engineer Goofy's train. What could possibly go wrong? Cue hilarious hijinks! A relaxing train ride suddenly turns into a zany, free-ranging romp through ever-changing and rearranging cartoon scenes. You’ll quickly learn that anything can happen in this out-of-control animated world. But don’t worry, with friends like Mickey Mouse and Minnie Mouse, you’re bound to get back on track. All aboard! A Modern Mouse-terpiece! You’re invited to the grand world "prem-ear" of Mickey and Minnie's latest cartoon short, "Perfect Picnic"—and where better to watch it than Toontown's favorite small-town movie palace, the El CapiTOON Theater! As you tour the lobby inside, you'll encounter "Mickey Through the Ears," an exploration of the illustrious film career of the world's most famous mouse, featuring movie props and memorabilia. And when it's your turn to step inside the auditorium to enjoy the premiere, you'll soon learn to expect the unexpected! Introduced in 2022, the shopDisney limited release “Mickey Mouse: The Main Attraction” monthly collection is a continuity series with the same themes as the Minnie Mouse: the Main Attraction series from 2020. Each monthly release draws inspiration from a beloved Walt Disney World attraction and is part of the Walt Disney World 50th Anniversary celebration. I was FINALLY able to grab my own Mickey version. $34.99
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