The New York Bell Company is a telephone and telegraph company that served as a cover for agents of the Strategic Scientific Reserve New York City office.
Peggy Carter walked into the New York Bell Company wearing a red, white, and blue ensemble. As she passed the phone operators, Rose Roberts told her that the phone lines have been busy with calls from Washington, D.C. Before activating the elevator that lead to the New York Bell Company Office, where the Strategic Scientific Reserve operated, Roberts told Carter that she liked her hat.
The Strategic Scientific Reserve, or SSR, was a top-secret Allied war agency during World War II. It was formed in 1940 to battle the Nazi special weapons division, HYDRA. The Allies won the war thanks to the S.S.R.'s Super Soldier Captain America. After the war, the S.S.R. came in conflict with the Soviet deep science division Leviathan and the corrupt Council of Nine. The S.S.R. was later absorbed by the Strategic Homeland, Intervention, Enforcement, and Logistics Division after its founding.
The Strategic Scientific Reserve continued with its activities, because new threats to the USA arose after the war. Howard Stark was accused of selling arms to the enemy during the war, and then he disappeared without a trace. Chief Roger Dooley of the New York City SSR branch was ordered to find Stark.
Eventually, Dooley and his men discovered that the real mastermind behind the theft was Leviathan, the Soviet spy agency formed after World War I. A team of agents led by Jack Thompson and Peggy Carter agent to Belarus, where they were assisted by the Howling Commandos in liberating Doctor Ivchenko, a prisoner of Leviathan, whom they brought back to the United States of America.
This was a part of Ivchenko's plan to get revenge on Howard Stark for the death of his brother. Stark had created a gas named Midnight Oil that was deployed during World War II causing the man's death; Johann Fennhoff blamed Stark and sought revenge. Peggy Carter, Jack Thompson, and Daniel Sousa thwarted the plot, but not before the death of Roger Dooley. Stark was cleared of all charges and the SSR was recognized by the President for its work with agent Thompson taking much of the credit and being congratulated by Walt Cooper personally.
Growing up in Los Angeles in the 70s/80s we visited Disneyland on a regular basis and often after school, before "Annual Passes".